Young people who want to make movies in their lifetime, buy explosive cameras

'Nothing can be bitter to make friends.' Young people who want to make movies in their lifetime, even if they live a 'rough life,' should build a 'well decorated circle of friends.'.

Taking photos with a mobile phone always feels like it's almost impossible. How can you go out without carrying a camera? "In recent years, during small holidays and personal leisure time, many young people have been holding cameras and taking the" big shots "they want while traveling in cities, rural areas, and on the road.

Nowadays, whether on the streets, alleys, scenic spots, or ordinary parks, more and more young people are holding cameras to capture moments of life. They are no longer limited to professional photography, but have also developed a new way of expressing themselves and enriching their lives.

A set of data also shows that the Chinese camera market is experiencing a recovery.

According to the Camera and Imaging Products Association (CIPA), from January to May 2024, China's global share of camera shipments reached 23.4%, surpassing Europe for the first time and becoming the second largest market in the world after the Americas. Two years ago, this market was known as the "sunset industry" due to the impact of smartphones.

The camera, this ancient digital item, seems to have been awakened again.

Young people who buy explosive cameras

More and more young people are returning to cameras, from being "unpopular" to being "snapped up".

When traveling to see seagulls, if the scene is crowded with people, one should still hold up a camera to take pictures and post a "high sky allows birds to fly" video on social media; Climbing snow capped mountains, catching a cold and fever, and taking photos for half an hour, with the caption "Little Snow Mountain, Take it" on social media.

They know that life is beyond their circle of friends, but through their travel videos, we are still certain that the world is actually beautiful

In recent years, cameras have brought a different feeling to young people. "Indeed, they produce more films. Compared with smartphones, not only are the image quality superior, but the lens is more flexible, and manual parameter adjustment is also more creative and aesthetically pleasing

On social media platforms, more and more young people are sharing photos taken with their cameras and recommending cameras suitable for various scenes.

On Xiaohongshu, there are over 17 million notes related to # camera. There are nearly 4 million notes sharing the difference between taking photos with a camera and a mobile phone, and netizens are discussing it enthusiastically in the comment section.

Many netizens lamented, "Since using a camera, mobile phones no longer smell good", "In front of a camera, mobile phones are weak and explosive", "Life advice, even if you want to shoot, you have to spend a lot of money to buy a camera"

Whose 'Age of National Cameras'?   

The pursuit of young people has made the camera market, once known as the "sunset" industry, visibly hot.

To some extent, the explosion of the Chinese camera market, from "technology worship" to "emotional expression", from "Japanese monopoly" to "domestic breakthrough", is not only a microcosm of consumer upgrading, but also a resonance between cultural confidence and technological innovation.

When young people raise their cameras to record their lives, they may not realize that they are participating in a wave of reshaping the global imaging industry landscape.

In the future, can this' mass production 'movement continue? The answer may be hidden in every moment when the shutter is pressed.